The British organization GambleAware, which is trying to minimize the negative impact of gambling, has launched a new program as part of Bet Regret. From May 12, their mobile hairdresser will travel around the country and cut everyone's hair. There are also professional barbers on staff who are trained to discuss the topic of gambling. Haircut is free.
Mobile hairdressers will travel to places where sports fans gather and also stop at universities. According to the estimates of the Gambling Commission regulator, 1.2 million students are fond of gambling in the country, so the choice of stops is not just an accident.
Hairdressers say clients often tend to bring up issues they don't normally discuss. Therefore, it is convenient for them to hold such conversations during which they discuss the behavior of players and the negative consequences of impulsive gambling. The purpose of this action is not to dissuade from the game, but to encourage people to play more carefully.
The target audience is young people, 92% of whom, according to statistics, go to the hairdresser once a month. The first stop was the city of Manchester, the mobile station was deployed before the Premier League match, Manchester City vs Brighton.
